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Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or…
Thinking through Translation with Metaphors explores a wide range of metaphorical figures used to describe the translation process, from Aristotle to the present. Most practitioners and theorists of translation are familiar with a number of metaphors for translation, such as the metaphor of the bridge, following in another's footsteps, performing…
Der Band geht auf eine Vortragsreihe am Institut für Translation und Mehrsprachige Kommunikation der Fachhochschule Köln und am Fachbereich Angewandte Sprach- und Kulturwissenschaft der Universität Mainz in Germersheim zurück. Ziel des Translationswissenschaftlichen Kolloquiums ist es, Einblicke in die Diskussion übersetzungs- und dolmetschwissenschaftlicher Fragestellungen zu vermitteln. Je drei bis vier Beiträge…
Improving Interpreting Performance through Theatrical Training Pages: 151-171 Authors: Jinhyun Cho and Peter Roger Aspiring interpreting professionals need to possess skills which allow them to think quickly in order to deal with unexpected situations that will inevitably arise in the course of interpreting assignments. The complex and inherently unpredictable nature…
In the 1930s translation became a key issue in the cultural politics of the Fascist regime due to the fact that Italy was publishing more translations than any other country in the world. Making use of extensive archival research, the author of this new study examines this 'invasion of translations'…
Monday, 18 April 2011 17:35

Translation Under Fascism

In the fascist regimes of the mid twentieth century – this volume the focuses on Italy, Germany, Spain and Portugal – translation was a carefully, though not always successfully, managed cultural practice. Translation policies attempted to steer public perceptions and promote or brake ideological change. Translation Under Fascism examines translation…
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