"...Jiménez-Crespo convincingly presents an integrated approach to web localization as a communicative, textual, cognitive and technological process."
Translation and Web Localization covers the key areas and main theoretical and practical approaches of the subject. Topics covered include:
- the often controversial definition of localization
- how the process develops
- what constitutes a text in this process
- digital genre theory and its implications
- how to conduct research or training in this field
The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it.
An indispensable book for students studying in this area, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.
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