Audiovisual translation (AVT) in the 21st century is a place of convergence in which languages, modes and media come together in multiple ways to respond to the advances of technology and the demands of ever-evolving political, cultural and social environments. Traditional AVT practices such as subtitling, dubbing, SDH and AD, are still the main ways that audiovisual texts are made available and accessible in established contexts. In the new digital media ecosystem, internet and broadcast merge. Technology allows for live interoperability between devices (TVs, PCs, smart glasses, mobile phones and the like) and venues (such as theatres, opera houses, cinemas and museums). This landscape lends itself to new media, new formats and new contexts, all demanding innovative approaches and increased specialization. Novel working and monetizing practices are also evident in the field of AVT. Technology is allowing for collaborative working opportunities. Automation and language technologies are sharing traditional workflows, giving rise to a new hybrid human-machine coexistence. Quality is at the heart of this latest industrial revolution where specialization is the path to excellence. An example of such specific needs are the special requirements of AVT for tourism and sports, a topic that will be brought to the fore at this Conference, given the upcoming FIFA World Cup to be held in Qatar in 2022.
The 7th Media for All International Conference on Audiovisual Translation will map the current status of the AVT profession, highlighting up-to-the-minute research, production and distribution techniques, and end-user needs. The Conference aims to attract scholars and professionals from all over the world with a long and established tradition of AVT, giving them the opportunity to share their professional practices and research developments, and foster a rich and meaningful intercultural exchange. The complexity and the ways in which research input, technology, user needs and the business aspects of AVT intertwine, merit serious thought and debate. By creating an open meeting space for sharing the challenges and opportunities of AVT as “a place in between” genres, technologies and cultures, the 7th Media for All International Conference on Audiovisual Translation will address the many questions raised by the rapid expansion of audiovisual communication and translation in a global market.
The 7th Media for All International Conference
A PLACE IN BETWEEN
23-25 OCTOBER 2017
College Of Humanities And Social Sciences,
Hamad Bin Khalifa University,
Click here to download the call for papers in PDF format.
Deadline for sending proposals: 15th December 2016